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Rolls Choice

Well known brand strengthens its EV outfit

Surrette Battery Company Ltd., the Nova Scotian company known for its Rolls brand batteries, announced a distribution partnership with Trans-Canada Energies Distribution (TCED), a distributor of industry-leading battery and charging solutions based in Montreal, Quebec, per an October 26 press release. This distribution partnership will establish warehousing distribution in the region, expanding access to a wide range of Rolls-branded deep cycle lead-acid and LiFePO4 lithium batteries throughout the region, the announcement said.

TCED is an international distributor of portable and renewable energy solutions with experience in sales, service and support of a range of premium brands and OEM products.

As longstanding family-run businesses – both in their 3rd generation – this partnership combines 60 years of experience.

”We are excited to partner with TCED to expand our reach in Quebec,” said James Surrette, President of Surrette Battery Company Ltd. ”For 60 years, their expertise and understanding of the motive and energy storage landscape throughout the province has proven to be successful, making them an ideal distribution partner for our brand. We look forward to growing this partnership.”

”Trans-Canada Energies Distribution is pleased to join forces with Surrette Battery Company Ltd.,” said Elise Rozon, President of Trans-Canada Energies Distribution. ”This partnership with Surrette Battery Company provides us access to their premium Rolls brand as well as OEM capabilities. Offering a range of batteries designed to meet the needs of Motive Power and Industrial markets in both deep cycle lead-acid & lithium technologies, Rolls will be an excellent addition to our product portfolio.”

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