Given the Nod

Fleetguard recognizes truckers with an appreciation day

Fleetguard, a Nashville brand of Atmus Filtration Technologies, is celebrating National Truckers Appreciation Day this weekend. This celebration, set for Sunday, October 4th, "honors the dedicated people who keep goods moving, communities connected and everyday life running here in the United States of America," according to a Fleetguard press release dated October 1.

One of Fleetguard's stated goals is to protect the engines and equipment that provide drivers with reliable performance on the road. This Sunday, Fleetguard will surprise drivers at the Love’s Travel Stop in Mt. Juliet, Tenn., with custom bobbleheads and the opportunity to participate in Fleetguard’s Roadside Rewards program as “A Nod of Thanks.” Eligible drivers will have the opportunity to win Fleetguard merchandise, as well as the chance to win Love’s gift cards starting at $10, including one $1,000 grand prize redeemable at any Love’s across the country (subject to certain official rules).

“We are proud to recognize truck drivers as the backbone of our economy with ‘A Nod of Thanks,’” said Ken Hanover, director of North American Aftermarket Sales at Fleetguard. “They spend long hours away from home, on the road, to keep businesses, farms and communities running. While we can’t fully capture our gratitude in a single day, we hope this moment gives drivers the recognition they deserve and reminds them that the work they do does not go unnoticed.”

Appreciation for professional drivers is top of mind. Google Trends data shows searches for “truck driver appreciation” increased 247% over the past month (August 16 – September 16, 2026). Fleetguard is bringing that sentiment to life by recognizing drivers where they are, on routes that help keep America’s supply chains moving.

“‘A Nod of Thanks’ is our expression of a broader commitment from Fleetguard to engage, support and celebrate the professional drivers at the heart of America’s freight economy,” said Deanna Dean, Fleetguard’s global marketing director. “Every mile matters, and every delivery makes a difference. This is our heartfelt nod of appreciation for all that you do. Ten-four—loud and clear: thank you, truckers!”