Goal!..Achieved

Brazil makes its presence known at Hannover Messe

Brazil is back on the global stage, says Hannover Messe. "With its strategic partnership with Germany and a forward-looking vision anchored in energy transition, green industry, and cutting-edge technology, the country is reaffirming its status as a vital force in the global economy and a key player in building a sustainable future," the world-renowned trade fair said in a recent press release touting one of its partner countries.

The country continues to expand its partnership with Germany, emphasizing cooperation on energy transition, decarbonization, and green industry. Brazilian territory is, after all, the world's fifth largest, and its population of 212.6 billion people the seventh largest. All in all, its GDP, whose growth in 2024 stood at 3.4%, is the largest in Latin America and the Southern Hemisphere.

Beyond its renowned agricultural prowess, Brazil's economy is characterized by a diverse and competitive industrial sector. The country is home to Latin America's largest industrial and innovation hubs in the aerospace, automotive, oil and gas, mining, capital goods, medical equipment, chemical, and technology sectors.

In 2024, Brazil achieved a record US$181.9 billion in exports from its manufacturing industry, marking the highest value since the historical series began in 1997.

In a significant move to reshape its economic future, the Brazilian government launched the New Industry Brazil (NIB) industrial policy in January 2024. NIB represents a long-term vision extending until 2033, with an initial action plan focused on the 2024-2026 period. A substantial financial commitment of over BRL 300 billion (approximately EUR 56.28 billion) has been allocated until 2026 to stimulate technological development and improve Brazil's competitiveness in the global market. A core focus of NIB is its commitment to green industrial development and decarbonization.

Looking ahead, Brazil aims to substantially increase its electricity generation from wind and solar photovoltaic (PV) sources, with projections estimating a rise to 150 GW by 2040, which would account for a remarkable 44% of Brazil's energy matrix. Wind power is expected to reach 44 GW by 2028, accounting for 13.2% of the Brazilian electricity matrix, while solar generation is projected to double.