Try a Rob Roy

Steel and electrical components company makes new appointment

Robroy Industries Raceway Division has announced the promotion of Chris Caldwell to National Sales Manager, a culmination of more than two decades of service to the Gilmer, Texas-based company.

Caldwell, who joined Robroy 21 years ago, has been instrumental in shaping the Raceway

Division’s modern sales organization. Throughout his tenure, he has been dedicated to building

and strengthening customer relationships, helping Robroy earn a longstanding reputation for

delivering quality, people-first customer service.

In his new role, Caldwell will oversee all aspects of the Raceway Division’s national sales

strategy. By guiding a growing team of professionals across business development, project

sales, and channel management, and advancing the implementation of Sales Process

Engineering (SPE), he will contribute to the company’s overall goal of driving scalable growth.

“Chris has consistently demonstrated the kind of leadership and strategic focus that define

Robroy,” said Steve Voelzke, President and COO of Robroy Industries. “He has an exceptional

understanding of our customers, our partners, and the market. His ability to lead with integrity,

prioritize relationships, and translate strategy into action makes him the ideal person to guide

our sales organization into its next chapter of growth.”

Caldwell’s promotion comes as part of Robroy’s long-term leadership strategy to ensure stability

and continuity across its commercial operations. The move also supports the growth of the

sales team, which includes several new roles focusing on generating demand, optimizing sales

process effectiveness, and providing strategic insights into an ever-changing market.

“Robroy has always stood for innovation, reliability, and trust,” Caldwell said. “I’m proud to

continue that legacy and to lead a team that shares those values. Together, we’re focused on

deepening customer partnerships, driving demand through smarter processes, and creating

solutions that protect our customers from failure. That’s what Robroy has always done best.”

About Robroy Industries

Founded in 1905, Robroy Industries has been a trusted leader in the electrical products market

for over a century. We specialize in manufacturing high-quality products with unmatched

performance, including PVC-coated and stainless steel conduit and fittings, sanitary support

systems, non-metallic enclosures, galvanized elbows, couplings, nipples, and the original Korns

clamps. Our commitment to excellence is built on core values of achievement, balance,

appreciation, and trust, and our fourth-generation family ownership makes us truly one of a kind.

Our brands—Plasti-Bond, Perma-Cote, Stahlin, AttaBox, Robroy Stainless, Rocket Rack, and

ECN/Korns—are recognized for their innovation and reliability in serving diverse industries. With

a proven past and a vibrant outlook, Robroy Industries continues to lead the way in delivering

superior electrical products and solutions.