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Super Bowl Winner? EVs

Electric vehicles dominated the coveted commercial spots again this year


Last year, the Super Bowl served as a coming-out party for the electric vehicle platforms of the world's major automakers. In this year's biggest game—the third "pandemic Super Bowl", might we add—the trend only continued. It's become clear that car companies can't afford to scramble away from the EV blitz.


Toyota aired a "Keeping up with the Joneses" ad featuring Tommy Lee, Rashida, and Leslie of that surname (and Nick Jonas, for effect). They were all racing in electric pickup trucks:





Chevrolet aimed for the 2000s/aughts crowd, with Jamie-Lynn Sigler and Robert Iler (Meadow and A.J. Soprano, respectively) recreating the famous HBO show's intro while driving a Chevy EV:




There were plenty of others, interwoven between an avalanche of cryptocurrency noise, reminders from game sponsor TurboTax, and of course, the playing of actual football. The Rams took Super Bowl LVI over the Bengals in a 23-20 victory that came down to the final minutes.

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